The clock's running...
19.8.10
"We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation…When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience’s watches. But we know we won’t hit 40 minutes exactly. And for X, we made it 42 minutes. It turned out we were pretty accurate with that estimate, so for Y, we made it 41 minutes. And there you are - the secret of the magic time."
Who explaining what?
konvict cracks it
Apple VP explaining the time displayed on Apple devices in the ads
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x-iphone
y-ipad
apple vp explaining about the time on the ipad showing 9:42.