Quizzically Yours

Legend has it that the Catalans sent a representative by boat to sign him, the same morning that Santiago Bernabeu had nipped out for a paper in Reus, near Tarragona where he had a holiday flat. On reading in the paper that the representative had been sent, he phoned Madrid's rep, Jacinto Quincoces in Madrid, and told him to get on a plane to Las Palmas to beat the Catalans to him. Quincoces did as he was told, but on seeing the person play in a trial game, phoned Bernabeu back and told him he didn't rate the youngster. Bernabeu was famous for various pronouncements, but his "Tu fichale, dejate de hostias y luego hablaremos". ("Stop f***** about, sign him and then we'll talk") has gone down in history as one of his finest moments.

Who is he?